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What is this page?
The reference for the Poland Tech Week brand. Use it if you are working with us, running an event as part of the week, or putting our brand next to yours.
Take what you need from the sections below and follow the short note under each one. If something is missing, ask us rather than improvising it.
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The palette comes out of the Warsaw poster school. The pink, cream and dark ground are sampled from Roman Cieślewicz's 1963 poster for Ksiądz Marek, printed for a production at Teatr Dramatyczny here in Warsaw.
The rest is the city itself. Warsaw's architecture runs through the assets, and so does its neon. Under communism the city was covered in custom neon signs, many of them now collected at the Neon Muzeum. That is why at least one word always glows.
Even the heading typeface is local: Zaklad was drawn from the blocky lettering on old Warsaw craftsmen's shopfronts.
The brand should read as tech and as Poland at the same time. Neither one on its own.
Background
#242625
Accent
#E70566
Bone
#E6D9C9
Divider
#3A3C3B
Dark is the main mode, shown above. Light mode swaps Background and Bone, everything else stays. Pink is an accent, never a surface.
Heading
Zaklad
Sub-heading
Space Mono Bold
Body
Space Mono Regular
Captions
DM Sans
All four are free to use commercially. Zaklad is display only, never set body copy in it. If a tool cannot load these, fall back to any monospace rather than substituting a lookalike.
On dark
The default. Use this everywhere unless the background makes it impossible.
On light
Only when the surface has to be light: print, partner decks, cream backgrounds.
SVG for print and Figma, PNG for everything else. Keep clear space of one logo-height on all four sides. Do not stretch, rotate, recolour, retype or add effects, and do not sit it on a busy part of a photo.