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To get your event live on the full AMS Tech Week calendar and into our promotion engine, every event follows the same branding:
Use the assets and follow the guidelines below to make sure your event is recognised as part of AMS Tech Week, and so our team can easily find and reshare you.
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Official ATW logos for your event page, social posts, and print. Available in SVG and PNG.
Don't recreate the logo in other fonts. Don't rotate, skew, or recolor. Minimum size: 80px wide digital, 20mm print.
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Neutral. Best for watermarks and working with other branding.
PNG
Primary. Light background. AMS in Rust, TECH in Taffy, WEEK in Rust.
PNG
Secondary. Dark background. AMS in Rust, TECH in Cream, WEEK in Rust.
PNG
Expressive with a Taffy 3D block shadow on "TECH", best used for splashes.
PNG
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Four colors. Cream-on-Chocolate or Chocolate-on-Cream. Rust for accents. Taffy sparingly.
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#EEE3CF
Primary background, text on dark
#402405
Dark background, text on light
#D05918
Headlines, buttons, links, accents
#473D87
Secondary accent, used sparingly
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Amsterdam's canal grid as a circuit board. Use as a background texture, banner, or section divider. Crop freely to any aspect ratio.
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Use the Cream logo on dark backgrounds, Taffy on light. Keep it in a corner at 15–20% of the image width (e.g. 120–160px on an 800×800px graphic).
Light logo on a dark background. Small, bottom-right, out of the way.
Dark logo on a light background. Same idea. In the corner, not competing.
Logo used on same brightness background making it unreadable or place on a part of the image where unreadable. Best practice is to have the logo in a corner at 15–20% of the image width (e.g. 120–160px on an 800×800px graphic).
Too large, centered, and overlapping the event text.
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